Visted Gus's BBQ last Friday with some pals:

Great exterior signage!

But it's not exactly the manliest of BBQ joints when you first walk in.


Gus's BBQ lives on Fair Oaks Ave. in South Pasadena, CA. If you're ever interested in visiting a place that isn't a scene in the Los Angeles area, go to Gus's. Between the pink neon, the porcelain pigs heads that adorn the wall above the kitchen, and the horse-racing-themed etchings on the mirrors behind the bar, one can slip in and out unnoticed and unjudged for one's lack of coolness. Pink neon tends to level the playing field, giving everyone who steps into the restaurant a wash of "unconcerned with fashion."
Gus's seems to be a bbq joint/diner/bar/pool hall that exists outside of any particular time period unless that time period is called "Reno" or "Truck Stop on I-80."

. . . which is why their logo seems so out of place.
(actual napkin swiped from bar)


What a fantastic typeface! You can practically hear the bbq-ready animals bleat as they're hooked by that massive, shepherd's crook of a "G." But why such an amazing, antique typeface when the rest of the place seems so . . . well . . . tacky?

According to their website, Gus's was originally established in 1946 by three Greek brothers. However, many of their ads say "Since 1929." So which one is it, fellas?


I'm inclined to believe the 1929 claim (considering the typeface), and after a bit of googling around, the jury's still out.

So, all this talk about a bbq joint and no mention of the bbq food? There's a reason for that.

"The Food is Horrible"

and yet it fits perfectly with the decor. So if you're ever catching a midnight showing of "Superman 2" or "The Rocky Horror Picture Show" at the Rialto, be sure to stop by Gus's for a quick dip into the Stardust culture. At least it's cheap.